B2B Performance Cold Calling

Cold calling, paid only when the meeting is qualified.

Coseek builds the account list, calls decision-makers under your brand, qualifies live, and books sales meetings your team should actually take. No monthly SDR retainer.

Some of the teams we call for

Birdeye logo
Skykit logo
CloudFrame logo
Endevor logo
KnowledgeLake logo
Link-X logo

Why the model converts

The retainer problem is simple: spend starts before meeting quality is proven.

01

No fixed monthly seat

You are not buying a rep before the market proves the motion. Spend follows qualified meetings.

02

No activity billing

Calls, reports, and raw calendar slots are not the product. The unit is a meeting that meets the written standard.

03

Discovery before handoff

The rep confirms account fit, buyer fit, pain or need, objections, and why the first sales call belongs.

Workflow

From account list to useful sales conversation.

The list decides who should be called. The phone call decides whether the right buyer has a clear reason to talk. The handoff gives your team the role, company fit, call context, and next step.

01

Map the market

Turn your ICP into a scored account universe with decision-makers and direct phone numbers.

02

Call with context

Seasoned reps call under your approved positioning with account research and a clear meeting standard.

03

Qualify live

The conversation checks role fit, company fit, current setup, pain, and whether a next step is justified.

04

Book and brief

Your team receives the calendar invite plus the context needed to open the first sales conversation.

Qualified meeting standard

01

Title or role matches the agreed list.

02

Company matches the agreed target criteria.

03

Specific date and time confirmed.

04

Calendar invite sent.

Proof

Built for B2B teams where one qualified meeting can create real pipeline.

B2B SaaS, multi-location operators

Birdeye

80+ qualified demos set per month across 4 reps.

B2B SaaS, manufacturing operations

Skykit

30+ qualified demos set per month with 2 reps.

IT services and mainframe modernization

CloudFrame

12 qualified meetings set per quarter.

20+

live conversations per rep daily

10-15%

connect rate vs 3-5% baseline

8,000+

qualified meetings booked

Economics

The math should work before the campaign starts.

Performance pricing is strongest when ACV, close rate, and meeting quality can support the cost per qualified meeting.

  • You sell B2B with enough ACV for qualified meetings to matter.
  • You can define target accounts, buyer roles, and disqualifiers.
  • Your sales team wants context, not vague booked slots.
Your ACV$40K
Qualified meetings per month12
Projected annual revenue
$864K
144 meetings × $40K ACV × 15% close rate
Coseek annual cost: $86.4K

B2B Fit Check

See whether performance-based calling fits your market.

Bring your ICP, buyer roles, ACV, and current outbound context. The call is about fit, not onboarding.

Best when

  • You sell B2B with enough ACV for qualified meetings to matter.
  • You can define target accounts, buyer roles, and disqualifiers.
  • Your sales team wants context, not vague booked slots.

Continue to the B2B calendar after this step.