The first SDR hire is rarely one hire
A working function needs recruiting, management, account lists, phone infrastructure, talk tracks, call review and a clear handoff to sales. The seat is only the visible cost.
Outsourced SDR services
Outsource the complete cold-calling operation.
We build the market, prepare the accounts, make the calls, manage the rep, qualify live and brief your sales team. Start with a four-week sprint for $4,500 or move directly into ongoing business development.
Book a fit callThe buyer problem
What an internal SDR build has to solve.
The risk is not using an outside team. The risk is sending AEs meetings from the wrong accounts, weak titles, vague pain or conversations that never should have reached the calendar.
Assigned capacity can hide weak judgment
A monthly package can look busy while AEs receive meetings with the wrong titles, vague pain or accounts that never belonged in the campaign.
More activity does not fix a weak market
If the buyer, offer or account pool is still uncertain, a bounded sprint should test the motion before anyone commits to a permanent internal build.
Engagement path
Match the starting scope to the unanswered questions.
Use the four-week, $4,500 sprint when the market or phone motion still has material unknowns. Start ongoing business development when the segment, qualification and closing capacity already support daily calling.
4 weeks · $4,500Every working day
Cold-call validation sprint
Use a bounded test when account volume, mobile coverage, role reachability, message response or qualification still needs evidence.
- One defined market and buyer question
- Written test conditions
- Real calls and buyer language
- Scale, revise, stop or inconclusive verdict
Ongoing business development
Run the market when the segment, offer, account pool, qualification and closing capacity support daily calling.
- Account and contact preparation
- Daily calling and rep management
- Selected-call review and practice
- Handoffs, callbacks and referrals
The four-week sprint is $4,500 fixed and includes 20 calling days. Ongoing work is scoped around the campaign allocation the market needs.
Responsibility split
Coseek runs the phone-led operation. Your team owns the close.
Coseek runs the market preparation, calling, rep management, qualification and handoff. Your sales team owns the evaluation, proposal and close.
Coseek owns
The daily cold-calling operation and the decisions required to keep it working.
- Market mapping, scoring, research and enrichment
- Calling, rep management and selected-call review
- Qualification, callbacks and referral handling
- Meeting context and campaign records
Your team owns
The product truth and downstream commercial process.
- Offer, subject-matter input and material approvals
- Target examples, exclusions and current customer records
- Closing, proposals and sales outcomes
- Fast feedback on handoff quality
One allocation, three roles
Each role owns a different operating layer.
Most internal builds underestimate the work around the caller. Coseek combines the caller with the engineering and management needed to improve the campaign every day.
GTM engineer
Builds the account universe, scores fit, verifies who currently owns the role, runs waterfall mobile enrichment and prepares the evidence the rep needs before the call.
Dedicated sales rep
Owns one defined client campaign, makes the calls, follows the conversation and records the context required for the next sales step.
Sales manager
Reviews selected calls, practises the highest-value correction with the rep and decides whether targeting, wording, call handling or qualification should change.
From market to handoff
We handle the work before a qualified meeting lands.
The same four-stage route applies whether Coseek is testing a market or operating it every day.
Define the campaign
Turn the offer, buyer, exclusions, qualification and meeting purpose into one operating brief.
Build the account universe
Map the market, score account fit, identify the right people and prepare call-ready mobile records.
Run the phone conversation
Experienced sales reps reach decision-makers, follow the answer and qualify whether a sales conversation belongs.
Book and brief the meeting
Your sales team receives account fit, what surfaced on the call, objections, stakeholders and the accepted next step.
Meeting quality
A booked meeting should arrive with a reason.
This anonymized IT services handoff shows the context sales should receive. The calendar invite is not enough.
BuyerVP Infrastructure
Account1,800-employee enterprise
Current stackLegacy ERP plus a custom reporting layer
Criteria fitInfrastructure leader inside the agreed enterprise ICP
What the buyer told us
The reporting layer is difficult to maintain, and modernization has been raised in quarterly planning. The buyer accepted a conversation focused on migration risk, internal resource load and sequencing without disrupting plant operations.
The fair comparison
Compare the whole operating job, not one rep salary.
An internal SDR motion carries rep and manager salaries, recruiting, ramp, data, tooling and the pipeline lost while the function is being built. None of those costs guarantees a working phone channel.
Build internally
Best when phone is already proven and the business wants permanent ownership of several campaigns.
- Recruit, hire and cover the rep
- Buy and operate the data stack
- Provide daily management and coaching
- Build phone and reporting infrastructure
Run with Coseek
Best when one defined market needs a complete phone-led operation without building every layer first.
- One fixed-fee campaign
- GTM engineering included
- Dedicated rep and sales management
- Sprint or ongoing path
Use the ROI Calculator to compare your own internal-build assumptions with an outsourced campaign.
Fit
When an outsourced calling operation makes sense.
The model works best when the commercial team can take qualified conversations but does not want to recruit, ramp and manage the full phone operation before the market has earned that investment.
Strong fit
Use Coseek when the offer has real commercial value and one defined market needs phone coverage now.
- A clear offer and target buyer
- Enough contract value to support sales-led acquisition
- A closer available for qualified meetings
- A market, message or phone motion worth proving
Poor fit
The campaign is unlikely to work when the downstream sales motion or target market is not ready for live conversations.
- No clear buyer or business problem
- No capacity to take or close meetings
- Economics that cannot support sales-led acquisition
- A requirement for guaranteed pipeline or closed revenue
Questions before launch
Questions buyers ask before this campaign starts.
The practical questions that decide whether the market, operating model and sales handoff are ready.
01What does outsourced SDR mean?
An external team runs front-end sales development instead of an internal SDR hire. At Coseek, that includes market preparation, phone conversations, live qualification, rep management and sales-ready handoffs.
02Do we have to start with a validation sprint?
No. Use a sprint when the market or phone motion has material unknowns. Ongoing business development can begin directly when the buyer, offer, account pool, qualification and closing capacity are ready.
03What counts as a qualified meeting?
The account and buyer meet the agreed criteria, the call captures the agreed problem, current process, timing, use case or equivalent evidence, the buyer accepts the purpose of the next step, a specific attendee, date and time are confirmed, and the calendar invite is sent.
04Who manages the sales rep?
A Coseek sales manager reviews selected calls, runs daily practice and makes the operating corrections with the rep. Your team does not need to become the rep manager.
05Can Coseek work beside an internal SDR team?
Yes. The account and contact ownership rules are agreed before launch so one prospect has one active calling owner and the teams do not duplicate work.
06What does the four-week sprint cost?
The four-week sprint is $4,500 fixed and contains 20 calling days. Preparation happens before Day 1 and is included. Ongoing business development is scoped separately.
Decide whether one market should be tested or run every working day.
Bring the offer, buyer, current motion and the team that will take qualified meetings. We will tell you whether cold calling is worth testing and what the first scope should prove.
Book a fit call