Internal build
Hire and build the function
Recruit the rep, add management, buy the data and tools, build the phone operation, then wait for the team to ramp before the market produces useful evidence.
Highest setup cost and longest path to evidenceROI calculator
B2B Cold Calling ROI Calculator
Model a four-week cold-calling sprint using your ACV, qualified-meeting scenario, close rate and sales-cycle timing. Then compare the result with the cost and delay of building the function internally.
Run the numbers01 / Calculator
Run the economics with your own assumptions.
The output follows the four-week meeting scenario to gross meeting value, expected wins, probability-weighted revenue and break-even economics.
$10K$200K
430
5%30%
1 month24 months
02 / Build vs buy
Compare the full cost and the time to evidence.
Salary is only one line. The useful comparison includes the people, operating system, setup time, and pipeline delayed while the function is being built.
Validation sprint
Test one defined market
Use a four-week test to learn whether the segment, buyer, offer and message produce enough qualified conversations to justify a larger motion.
Fastest way to reach a scale, revise, or stop decisionOngoing campaign
Operate the full calling motion
Keep one campaign active with the rep, GTM engineering, sales management, phone infrastructure, qualification, and reporting working as one function.
Built for consistent market coverage03 / Methodology
The model follows the meeting.
The meeting is the first commercial handoff your sales team can assess. The model then applies your contract value, close rate, sales-cycle timing and the sprint investment.
Gross meeting value
meetings × ACVThe combined contract value represented by the meeting scenario before close rate is applied. It is not CRM-stage pipeline.
Expected wins
meetings × close rateThe statistical closed-won scenario created by your own historical close rate.
Expected revenue value
gross meeting value × close rateA probability-weighted scenario based on your close-rate input, not a forecast or guarantee.
Investment ratio
expected revenue value ÷ sprint investmentThe probability-weighted revenue scenario divided by the fixed four-week sprint cost.
Starting assumptionValue
Four-week sprint investment$4,500
Default qualified meetings in four weeks12
Illustrative starting close rate15%
Illustrative starting sales cycle6 months
Gross meeting-value calculationMeetings × ACV
Expected revenue-value calculationGross meeting value × close rate
The model uses the standard four-week sprint. Gross meeting value is not CRM-stage pipeline, and expected revenue value is not a forecast or guarantee.
04 / Questions behind the numbers
Use the model without hiding the uncertainty.
Choose assumptions that match your sales process, include the complete operating cost, and compare more than one scenario.
01How is gross meeting value calculated?
Gross meeting value equals the qualified meetings entered for the sprint multiplied by your average contract value. It is not CRM-stage pipeline or a revenue forecast. The expected revenue value then applies the close rate you enter.
02What close rate should I use?
Use your historical meeting-to-closed-won rate when you have it. The 15% starting value is only an editable example, not a Coseek benchmark. If your data is limited, compare a conservative, expected, and strong case instead of treating one input as precise.
03What does the sales cycle input change?
Sales cycle records the timing assumption behind the scenario. It does not change the gross meeting value or expected revenue value, predict the first close, or assume every opportunity progresses at the same speed.
04What counts as a qualified meeting?
A qualified meeting matches the agreed account and role criteria, captures the agreed problem, current process, timing, use case, or equivalent evidence, confirms the purpose of the next step, and has a specific attendee, date, time, and sent calendar invite.
05Why does the calculator use a fixed sprint cost?
This calculator models Coseek's standard four-week validation sprint. A fixed cost keeps the decision focused on the market, meeting scenario and downstream economics instead of letting an editable price input hide the actual offer being evaluated.
06How should I use this for a validation sprint?
A sprint should be judged on market evidence as well as meeting volume. The calls should show whether buyers are reachable, how they respond to the problem and offer, what qualification looks like in live conversations, and whether the motion should scale, change or stop.
07Are these numbers a guarantee?
No. This is a planning model based on the inputs you choose. Actual results depend on market fit, buyer reachability, qualification, sales execution, prospect response, and the time required for opportunities to progress through your sales cycle.
Your market, your assumptions
Run the economics against your actual sales motion.
Bring your ACV, close rate, sales cycle and qualification standard. We will work through what a four-week sprint should prove before a larger investment is made.
Book a fit call