B2B Cold Calling ROI Calculator

Annual pipeline value equals qualified meetings per month times 12 (annual meetings) times your ACV. So 12 meetings per month at a $30K ACV produces an annual pipeline of $4.32M. The model assumes every qualified meeting represents a real ACV-sized opportunity entering pipeline; whether each opportunity closes depends on your close rate input.

Default is 10%, which is a typical mid-market B2B close rate from outbound-sourced qualified meetings. SaaS founders running tight discovery often see 8-12%; IT services and professional services with longer evaluation cycles run 5-10%; verticals with shorter procurement cycles (marketing agencies, transactional B2B) can run 15-25%. Use your historical meeting-to-closed-won rate if you have it; default is honest enough for an order-of-magnitude estimate.

Sales cycle is informational; the projected revenue numbers reflect steady-state (annualized) economics. Sales cycle drives the timing caveat on the result card: a 6-month cycle means your first closes from Coseek-sourced meetings land approximately month 6, with steady-state revenue accumulating across months 6 to 18. Shorter cycles compress the ramp; longer cycles delay it. The annual revenue figure is what you can expect once the engagement is in steady-state.

A meeting with a decision-maker matching your written title and company criteria, with date and time confirmed and a calendar invite sent. We define qualified-meeting criteria in writing in your engagement contract before launching the campaign. If a meeting turns out to be the wrong person (retired, intern, fake title), Coseek replaces it at no charge under the wrong-person concession.

It's projected annual closed revenue divided by Coseek annual cost, expressed as a multiple. A 5x ratio means $5 in projected closed revenue for every $1 you spend with Coseek. For SaaS verticals with $30K-$50K ACV at 10% close rate the ratio typically runs 4-6x at the default 12 meetings per month; higher-ACV verticals push it higher.

No, the calculator outputs estimates based on your inputs and the assumptions documented below. Actual revenue varies with vertical, ICP fit, sales process discipline, and prospect responsiveness. Coseek does not guarantee meeting volume or closed revenue; performance is contractually committed via the per-meeting pricing structure and the 7+ rebooking guarantee on no-shows. Book a call and we'll model your specific situation in detail.