B2B Cold Calling ROI Calculator
Model whether qualified meetings can create enough pipeline and closed deals to justify performance-based cold calling. Compare the math against hiring an SDR or paying a retainer, then pressure-test ACV, meeting volume, close rate, and sales cycle.
Build vs buy
The real question is where the risk sits.
Most ROI tools make outbound look precise by asking for more funnel inputs. This page keeps the comparison simple: what you pay before signal, what you pay after meetings, and whether the meeting definition is clear enough to protect the sales team.
Hiring an SDR
The cost starts with recruiting, ramp, tools, data, management, and salary. The meeting signal usually arrives later.
Paying a retainer
Monthly spend is predictable, but the fee is fixed even when qualified-meeting volume misses the plan.
Using Coseek
Spend follows the qualified meeting. The model only works when the account list, phone conversation, and qualification standard are strong enough to produce meetings worth billing.
Methodology
The model follows the meeting.
Generic ROI calculators often start with calls or demos. Coseek starts with qualified meetings because that is the unit you pay for. The model uses meeting volume, contract value, close rate, sales-cycle timing, and Coseek's pay-per-qualified-meeting cost.
Annual meetings
Qualified meetings per month multiplied by 12.
Pipeline value
Annual meetings multiplied by your average contract value.
Projected closed revenue
Pipeline value multiplied by your meeting-to-closed-won rate.
Coseek cost
Annual meetings multiplied by the per-meeting price inside the B2B range.
This page is built for B2B sales teams comparing qualified-meeting economics against in-house SDR hiring, retainer agencies, and outsourced sales pods. For full mechanism context, readHow Coseek's cold calling works.
Questions behind the numbers.
FAQ
01How is annual pipeline value calculated?
Annual pipeline value equals qualified meetings per month times 12 (annual meetings) times your ACV. So 12 meetings per month at a $30K ACV produces an annual pipeline of $4.32M. The model assumes every qualified meeting represents a real ACV-sized opportunity entering pipeline; whether each opportunity closes depends on your close rate input.
02What close rate should I use?
Default is 15%, which is a reasonable planning input for outbound-sourced qualified meetings. Use your historical meeting-to-closed-won rate if you have it. If you do not, use the calculator to compare conservative and aggressive cases rather than treating one number as precise.
03What does the sales cycle months input affect?
Sales cycle is informational; the projected revenue numbers reflect steady-state (annualized) economics. Sales cycle drives the timing caveat on the result card: a 6-month cycle means your first closes from Coseek-sourced meetings land approximately month 6, with steady-state revenue accumulating across months 6 to 18. Shorter cycles compress the ramp; longer cycles delay it. The annual revenue figure is what you can expect once the engagement is in steady-state.
04What counts as a qualified meeting?
A meeting with a decision-maker matching your written title and company criteria, with date and time confirmed and a calendar invite sent. We define qualified-meeting criteria in writing in your engagement contract before launching the campaign. If a meeting turns out to be the wrong person (retired, intern, fake title), Coseek replaces it at no charge under the wrong-person concession.
05What does revenue / investment ratio mean?
It is projected annual closed revenue divided by Coseek annual cost, expressed as a multiple. A 5x ratio means $5 in projected closed revenue for every $1 spent on qualified meetings.
06Are these numbers a guarantee?
No. The calculator is a planning model based on the inputs you choose. Actual revenue depends on ICP fit, sales process discipline, prospect responsiveness, and whether the meeting standard is tight enough to protect your team.
Run the economics against your actual sales motion.
Bring your ACV, close rate, sales cycle, and qualification standard. Coseek will keep the assumptions honest.