GenSales also runs managed B2B calling campaigns. This comparison explains its published service and terms, then shows how Coseek would approach the work. Our free game plan gives you the targeting, campaign approach and complete script before you commit to execution.
What GenSales includes
GenSales has provided B2B calling and appointment setting since 2002. Its managed service includes US-based callers, account research, qualification and booking. It can use client-supplied contacts or build a list. The client handles product discussions, proposals and closing.
Its published process includes an account manager, campaign roadmap and pitch, caller preparation, review of calls that produce appointments, and client feedback. Optional permission-based email follows a phone conversation, with LinkedIn also available. GenSales explicitly distinguishes that email support from cold email.
Its own commercial restoration case study describes building a list, repeatedly calling maintenance contacts and refining the service language with the client. The restoration company took over the substantive sales discussions and proposals. That is a relevant example of its research and calling responsibilities.
Both providers manage more than the calls themselves. With Coseek, you can start by seeing the account types, buyer roles and conversation we recommend for your business.
Coseek turns your market knowledge into prepared calls
Your sales team or existing agency may already know which accounts matter, which relationships to protect and why clients buy. We build on that knowledge, research suitable companies and people, and write the campaign guide and script. You do not need to arrive with a finished list or train the rep yourself.
A Coseek sales rep is assigned to your campaign, supported by our research and sales management team. We prepare the rep to explain the offer, ask useful questions and recognise when your specialist should take over. Your team keeps the technical advice, proposals and closing.
Once calling starts, our sales manager reviews selected calls and practises with the rep each working day. We use the answers buyers give to improve the questions, account selection and next calling block. Day-to-day rep management stays with Coseek while your team follows up on the sales conversations.
Existing marketing can continue alongside the campaign. Coseek's responsive email and selective LinkedIn follow-up support an engaged call or a request for information.
The next step can be an on-site introduction
Example: mobile industrial repair
For a mobile industrial-repair business, a useful next step might be a visit for a maintenance manager to see its service van and equipment. The campaign would focus on suitable businesses within the service area that could need repeat work, with a call to the person responsible for the relevant equipment or maintenance.
Coseek would prepare the rep to establish what equipment the business uses, how it arranges repairs and whether seeing the on-site service would be useful. The invitation would explain what the visitor will demonstrate and who should be there. Your specialist can then show the service and discuss the practical questions in person.
That same care applies to an online product discussion or a technical introduction. We qualify account and role fit alongside the agreed problem, current process, timing or use case. The buyer accepts the purpose of the next step, we confirm the attendee, date and time, and we send the invitation.
Your team receives the context behind the booking, including the need or interest expressed and the questions still to answer. That gives them a conversation to pick up when they meet.
GenSales pricing and commitment
GenSales' manufacturing article describes custom pay-per-appointment and monthly-retainer options. It does not publish a standard amount; the quote depends on the campaign.
Its commercial roofing page states that clients pay for qualified appointments scheduled, with no monthly term commitment. It lists an optional database purchase as the exception to no upfront costs. Those are roofing-specific published terms, so the applicable model belongs in your own proposal.
For a per-appointment quote, the billing event matters: scheduled, attended and accepted by sales are different stages. The agreement should state the qualification criteria, list costs and how cancellations or rescheduling are handled.
Coseek works month to month, typically starting with a four-week validation sprint. Research, list building, script development and rep preparation happen before the 20 calling days begin. We run the campaign and assess which buyers engage, what they respond to and which handoffs your team wants to pursue. We then recommend whether to continue, change the campaign or stop, based on what buyers said.
We run campaigns in the US and UK. For other markets, get in touch and we can discuss your campaign.