What MarketJoy runs
MarketJoy offers managed lead generation, outsourced SDR services and appointment setting alongside its data products. Its SDR service uses phone, email and LinkedIn. The homepage describes account research, email and call scripts, inbox setup and campaign reviews every two weeks, with strategy, sales development, writing and technical support. MarketJoy services, campaign management.
Its FAQ defines a lead as a conversation with someone who fits the ideal customer profile and shows clear interest. It describes caller training, internal call review and calendar booking or introductions when that interest is established. MarketJoy FAQ.
Buyer Intent is a separate offer that combines account signals, contact information and outreach execution. It can suit a buyer who wants those data and campaign services together. MarketJoy Buyer Intent.
Coseek runs the complete cold-calling campaign alongside your sales team. If your immediate priority is reaching a particular set of accounts and explaining a relevant application, we prepare that conversation and keep making the calls. Your existing marketing can continue doing its job.
Coseek can start with your competitors' accounts
Companies already buying this type of product can be a useful starting point. They understand the application, so the conversation can focus on their current setup and a reason to consider another supplier.
If your team knows those accounts, we can start with that knowledge. Coseek researches the businesses, finds the people responsible for the relevant work and sources their mobile numbers. We also look for opportunities in other divisions of your existing customers when expansion is part of the campaign, while keeping protected relationships out of the calling list.
Example campaign: portable power equipment for maintenance crews
The first group could be industrial businesses your team knows already use another supplier's equipment. A maintenance or field-operations manager is a useful starting point because they can explain how crews use it.
An opening question could be: “When a crew needs temporary power, do they use equipment you own or bring it in for the job?”
The rep can then explore what works, where the current arrangement causes difficulty and what would justify looking at another option. A relevant conversation gives your salesperson an application to discuss, rather than a general request to introduce the catalogue.
Coseek writes the script and prepares the assigned rep around those questions, using your product knowledge and commercial context. Our sales manager reviews selected calls and practises with the rep each working day. The answers we hear help us refine the message, follow-up questions and people we call next.
A useful handoff for your territorial sales team
We hand over the context your seller needs to continue the discussion. We capture company and role fit, the relevant problem, current process, timing or use case, and the buyer's reason for taking the next step. We confirm the purpose, attendee, date and time and send the invitation.
For a team organized by territory, the campaign also needs a clear receiving contact. We establish that handoff with your team before calling starts, so the meeting and its context reach the person who will take the conversation forward.
An introduction can be useful before a purchase is due. If a buyer wants to review the product ahead of their next project or planning cycle, we include that timing and what they want to discuss in the handoff. Your seller can pick up the conversation at the right stage, while Coseek continues reaching the next accounts.
Pricing, commitments and time spent calling
MarketJoy describes custom flat-rate service plans with performance guarantees. Its FAQ says it continues working at its expense under the agreement if the guarantee is missed. Its homepage advertises no setup fees and outreach beginning in as little as 15 business days. MarketJoy FAQ, onboarding.
The Buyer Intent product separately offers monthly-retainer or per-credit pricing with a minimum six-month commitment. That is a term for Buyer Intent, not a published minimum for every MarketJoy service. Buyer Intent pricing and terms.
Coseek's managed calling runs month to month, typically beginning with a four-week validation sprint. The research, list, script and rep preparation happen before Day 1. You then get 20 calling days to see how the selected accounts respond and which conversations are worth pursuing.
The campaign can continue month to month as we develop the account coverage and message with your sales team's feedback. We run campaigns in the US and UK. For other markets, get in touch and we can discuss your campaign.