Owners of technical businesses often doubt that cold calling can work for them. The front desk screens calls, unknown numbers go unanswered and the product takes an engineer to explain. Those are fair concerns. They are also the reason to call a smaller number of well-chosen people, reach them directly and give them a reason to talk that a prepared caller can say with credibility.
SalesRoads builds you an outsourced sales development team
SalesRoads, based in Boca Raton, Florida, sells appointment setting, lead generation and SDR outsourcing. Its appointment-setting programs combine outbound calling with outbound email, and every program includes dedicated SDRs, a client strategist, a performance coach, a research and data team and CRM integration. The prospect list allowance is 500 records per SDR per month. After a three-week setup covering the playbook, list and training, calling begins on the 16th business day. Pricing and program contents, appointment setting.
SalesRoads also publishes call recording and coaching for every rep, a reporting dashboard, and a handoff that gives your account executive the call context and qualification details before booking the appointment. Outbound calling.
That is a sensible choice when you already know outbound works in your market and want a staffed team running calls and email together. Coseek is the better starting point when the open question is whether your specific buyers will talk to a caller at all, and you want that answered by the phone before you build anything around it.
We rebuild the list when yours is out of date
An old list wastes calls. People have changed jobs, companies have been bought or closed, and some of the accounts that matter most were never on it. So we start from the market rather than the spreadsheet.
Coseek maps the companies that fit across LinkedIn and the open web, scores each account for fit with your campaign and selects the people most likely to own the problem you solve. We then use waterfall mobile enrichment to find their numbers. For supplied valid LinkedIn profiles, that process returns a mobile number 95%+ of the time. A returned number is where the calling starts, not a promise that someone answers.
For a specialist manufacturer, fit usually sits in the detail: the processes a plant runs, the components it buys, the programs it supplies. We research that evidence instead of trusting an industry code. Customers, distributors or open quotes you want left alone become exclusions before the first call.
Your call reaches the decision-maker's mobile
Office lines are well guarded. A receptionist asks what the call is about, an auto-attendant routes it away, and spam has taught everyone to ignore unknown numbers. Coseek calls decision-makers on their mobiles, so the phone rings with the person the campaign selected rather than a front desk.
The opening respects that person's time. The rep says who they are, gives the researched reason for calling and asks for a minute. If the answer is not now, or never again, we respect it.
Calls go out through Coseek's in-house phone trust system. We own our caller-ID numbers, check them for spam flags before purchase, and rest or retire numbers when needed, so the number your buyer sees is one we look after.
A prepared rep opens a technical conversation without pretending to be an engineer
Your buyers do not need the rep to be an expert. They need a clear reason the conversation is worth their time, and a sensible next step with the person who can answer the hard questions. That is what we prepare the rep to do.
Your campaign has an assigned sales rep, supported by our research and sales management team. Before launch, the rep learns your offer and practises the opening, the discovery questions and the objections they are likely to hear. Once calling starts, the sales manager reviews selected calls and practises with the rep each working day, working on the specific moment where a call went wrong or an answer went unexplored.
When a buyer is interested, your team receives the reason they want to talk, what they said about their current process, the questions they raised and any timing that matters. We confirm the purpose of the meeting, agree the attendee, date and time, and send the calendar invite. Your specialist starts the meeting knowing why they are there.
How a caller sounds matters more than any description of them. Ask for relevant call recordings with your game plan and judge for yourself how our reps come across to buyers like yours.
Four weeks of calling tells you whether to keep going
Coseek typically begins with a four-week cold-call validation sprint. Market research, the list, the script and rep preparation all happen before Day 1, then you get 20 calling days. A rep's day is planned at 200 calls, with targets of 20 to 30 connects, where a live person answers, and 10 to 20 live conversations, where the intended buyer or a relevant referrer has a usable exchange.
At the end, you know whether the chosen buyers answer, whether the reason for calling lands and which conversations turned into qualified meetings. We review that evidence with your sales feedback and recommend whether to continue, change the campaign or stop. Ongoing delivery is month to month.
SalesRoads prices by the four-week engagement and the number of SDRs. Its pricing page lists $11,950 per four-week engagement for one SDR, with a lower rate per rep as the team grows. Its appointment-setting page lists Fractional SDR Appointment Setting from $6,950 per four weeks and Full SDR Appointment Setting from $9,500 per four weeks. Both pages say you can cancel anytime. Ask which package applies to your quote. SalesRoads pricing, appointment-setting pricing.