If you have bought outsourced lead generation before, you know the meeting that goes nowhere. The buyer said yes to end the call, forgot why they agreed, and your salesperson waits on an empty video link. Three of those a week cost the time you meant to spend selling.
So the second time, you judge a provider by what reaches your calendar and how it got there. That is where Coseek makes its case.
The Sales Factory builds or extends an outsourced sales team
The Sales Factory offers to launch a new sales team or expand an existing one. Its services include sales development, telemarketing, inbound and outbound sales, full-cycle sales through to closing, sales enablement and go-to-market strategy. Outbound work can run across email, phone and social media. Sales solutions, homepage.
In the first two weeks it builds a playbook with you, including the ICP, messaging, call and email copy and contact lists. Dedicated, university-graduated talent based in North America then runs the outreach, supported by an account manager who reviews results with you each week. It can work inside your CRM. Its published ramp is two weeks to go live, then an average of two to six or more weeks to reach fully optimised production. Sales solutions, solutions.
That suits a company that wants one partner running a multichannel sales-development team. Coseek is the focused choice when you want specialists running the phone motion, and you want to see the targeting and script before you commit to anything.
Your ICP work becomes the list we call
Experienced teams usually arrive with an ICP, a view of which titles buy and a few accounts they never want called. We start there. Coseek maps accounts across LinkedIn and the open web, scores each one against the fit criteria for your campaign, selects the relevant people and uses waterfall mobile enrichment to find their numbers.
Fit usually runs deeper than headcount. A security product, for example, may only work for companies with someone in-house who can act on what it finds. Below that line, a customer becomes a support burden and a risk to your reputation, so those accounts stay off the list even when the size filter says yes. We check that kind of criterion against public evidence on each account before anyone calls it.
We also decide which motion the calls serve. If partner conversations come easily but your pipeline lacks direct demand from end customers, the campaign goes after end customers and opens by explaining how you differ from the provider they already know. Your game plan shows the accounts, roles and exclusions we recommend, so your team can correct them before a single call is made.
We book decision-makers who engaged with your reason to talk
Your campaign has an assigned sales rep, supported by our research and sales management team. Before Day 1, the rep learns your offer, how you compare with the names your buyers already know and the questions that show whether a problem is real. Once calling starts, the sales manager reviews selected calls and practises with the rep each working day.
A meeting is booked after the account and role fit, the buyer has described the problem, current process or timing, and they have accepted what the next meeting is for. We confirm the attendee, date and time and send the calendar invite. Where it helps, the rep follows up with a short email recapping the conversation and the purpose of the meeting, so a buyer who has second thoughts can say so before the day rather than leaving your salesperson waiting.
Your salesperson gets the same context: why the buyer agreed to talk, what they said about their current process, the questions they raised and the timing that matters.
Some calls find the problem but not the person who owns it. When a buyer names the colleague who runs the process, Coseek's account-intelligence workflow, Sniper, researches that person and prepares an opener built on the earlier conversation. The next call starts with a reason the new contact recognises.
We set expectations from your market size and deal value
A meeting target means little without the market behind it. Birdeye sells reputation management software to multi-location businesses, a wide market: 80 demos per month with 4 reps. CloudFrame sells mainframe modernization into a narrow enterprise market: 12 meetings per quarter with 1 rep. Each number makes sense against its own account universe and deal size.
Your game plan recommends where to start and explains why that segment and buyer come first. You bring your deal economics and decide what result would justify continuing. When we discuss running the campaign, we size it to the number of accounts genuinely worth calling.
Start with a four-week sprint, timed to your plan
Coseek typically begins with a four-week cold-call validation sprint. The account research, list, script and rep preparation happen before Day 1, followed by 20 calling days. We review the response and your sales team's feedback, then recommend whether to continue, change the campaign or stop. Ongoing delivery is month to month. How the sprint works.
The Sales Factory's checked pages do not publish a rate, pricing unit or minimum term. They refer to several plans and route pricing through a quote request. Get started, sales solutions.
If your budget opens next quarter, the plan is still worth having now. Your sales leader can review the targeting and script while you finalise the budget, and calling can start when you are ready.