Outsourced calling often comes up in companies that already sell well, where outbound has never been anyone's main job. The concern is fair. An outside team can spend its first month learning what your salespeople could have told it on the first day, call customers you already have and book meetings your team cannot use. We plan the campaign so the first month tests a considered approach from the start.
Strategic Sales & Marketing runs multi-channel programs for complex B2B sales
Strategic Sales & Marketing, Inc. has provided B2B lead generation since 1989 and operates from manageyourleads.com. It focuses on major accounts, larger deals and long sales cycles. Its appointment setters use a multi-touch approach across cold calling, email, social media and other channels, and it also offers inbound lead qualification, long-term lead nurturing, fractional sales reps and sales coaching. Strategic Sales & Marketing, appointment setting, lead generation.
It says its reps are US-based, full-time employees, with no subcontractors or offshore staff. Its FAQ says contact lists, call script development and training on your program are included, with no start-up fees. Alongside appointment setting, it helps clients manage leads for long-term nurturing and follow-up. Appointment setting, FAQ.
That suits a company that wants one provider working several channels and a long nurture cycle. Coseek is the phone-led choice. We build a cold-calling campaign around what your team already knows, run it every working day and put qualified conversations into your salespeople's calendars.
Your team's knowledge shapes the accounts and the script before Day 1
We start by researching your business, your competitors and the market. Then we ask for what your team has learned: sales material, the accounts that became good customers, the titles who buy and the arguments that already work. That becomes the campaign guide your assigned sales rep studies before calling, and the brief for the account list.
Take a supplier that sells into gyms, clubs and hotels. The first useful fact is often who places the orders, and whether purchasing runs centrally across a chain or site by site. One opening might be the convenience of a single supplier covering most of what the facility buys. Another might be custom-labelled products for groups that want their own brand on the shelf. Those are different conversations, often with different people, so we choose which to lead with and write the script for the person who owns that decision.
A catalogue that spans several markets also needs an order of play. We recommend the market and buyer to start with, then plan the next campaign once the first has given you evidence. We map accounts across LinkedIn and the open web, select the relevant people and use waterfall mobile enrichment to find their numbers. Current customers and open opportunities you want left alone become explicit exclusions before the list is loaded.
A prepared sales rep calls decision-makers on their mobiles, and you can hear how it sounds
Plenty of buyers ignore unknown numbers, and the calls they do take get a few seconds to earn attention. Coseek calls decision-makers on their mobiles rather than office lines, using our in-house phone trust system, so the conversation starts with the person responsible for the purchase.
Your campaign has an assigned sales rep, supported by our research and sales management team. Before launch, the rep practises the opening, the discovery questions and the objections your market is likely to raise. The script asks permission, gives a short reason for the call and moves quickly to an open question, so the buyer does most of the talking before any meeting is suggested.
Once calling starts, the sales manager reviews selected calls and practises with the rep each working day. When the calls show that one title responds to a different opening, or a larger site needs a different question, the script changes to match. Ask for relevant call recordings with your game plan, so your team can judge the rep as well as the words on the page.
Your salespeople get meetings with the conversation attached
Your sales team takes over at the meeting, so the handoff has to give them something to work with. A qualified meeting means the account and role match the agreed criteria and the call captured the problem, current process, timing or use case you care about. The buyer accepts the purpose of the next step, we confirm the attendee, date and time, and we send the calendar invite.
Your salesperson receives the reason the buyer agreed to talk, what they said about their current suppliers or process, and the questions they want answered. When a buyer engages on the call or asks for a follow-up, we send a personalized email that references the conversation, which keeps the reason for the meeting fresh if it is booked further out.
Meeting records reach your campaign sheet shortly after the rep completes the handoff. Your team's notes on each meeting come back to us and shape which accounts, titles and openings we use next.
Four weeks of calling shows whether the campaign deserves to continue
We typically begin with a four-week cold-call validation sprint. Research, list building, the script and rep preparation happen before Day 1, followed by 20 calling days. We then review the conversations, the meetings and your sales team's feedback, and recommend whether to continue, change the campaign or stop. Ongoing delivery is month to month.
The sprint measures conversations and qualified meetings. Whether those become enough customers depends on your close rate and deal values, which can vary widely from one market to the next. We look at those numbers with you when choosing where to start, and when deal values vary that much, the first campaign often belongs with the larger accounts.
Strategic Sales & Marketing does not publish its own rates. Its lead-generation page cites an industry range of $75 to $150 per billable hour for reputable US firms, its site mentions minimum program requirements without stating them, and programs are quoted individually. Lead-generation services, request a quote.