Many technical companies reach this point after years of selling one product well. The customers know you, the buying office knows you and your salespeople know the physics better than anyone they will meet. Then a new application arrives, and the people who specify it sit in a different shop, under different managers, often inside the same companies you already serve. Nobody on your team has their names.
Your salespeople can win that conversation once it starts. Coseek gets it started.
VSA Prospecting moved its lead-generation clients to SalesRoads in 2025
VSA Prospecting is a US contact center founded in 2001 by Valerie Schlitt and based in New Jersey. Its site still lists inbound call handling, customer service, appointment setting, inside sales, list building and market research. Its appointment-setting page describes US-based callers, a dedicated program manager, tailored scripts, quality assurance and detailed call notes. VSA Prospecting, appointment setting.
In January 2025, SalesRoads announced that it had acquired VSA Prospecting. The announcement explains that VSA was divesting its lead-generation clients and team to SalesRoads and would keep its customer-service clients. VSA's privacy policy says some inquiries may be forwarded to SalesRoads, and SalesRoads runs a page for VSA visitors saying a SalesRoads representative will be in touch. SalesRoads announcement, VSA privacy policy, SalesRoads VSA page.
So if you come to VSA for outbound appointment setting today, you may well be talking to SalesRoads. SalesRoads provides dedicated SDRs who work by phone and email, with coaching, call recording and a prospect list included. SalesRoads pricing.
Coseek is a cold-calling company. We run the complete calling motion ourselves, from choosing the accounts to handing over the meeting, and we build it around the specific buyers you need to reach.
We start inside the accounts you already sell to
A new application usually does not need a new list of companies. It needs the right people inside companies you already know. The team that buys your existing product may never have heard of the group that specifies welding, testing or assembly two buildings away.
We start with your customers, your former prospects and what you know about where the new product fits. Then we map the relevant departments across LinkedIn and the open web, select the engineers and managers who own that process and use waterfall mobile enrichment to reach them directly. Where your market is wider than your customer list, we add the companies that run the same process.
Your experience decides what we leave out. If an industry has tried your equipment and found a cheaper way to do the job, we do not spend calls there. If a customer relationship belongs to one of your salespeople, we keep it out of the campaign. The game plan shows every one of these choices, so you can see who we would call and why before anyone picks up a phone.
Our rep opens the conversation and your engineers take it from there
The rep does not need to know your product as well as your engineers do. The rep needs to know why this buyer might care, what to ask and when to bring in the expert.
Before calling starts, the sales rep assigned to your campaign learns your application, the problem it solves and the questions that show whether a buyer has that problem. They practise the opening and the objections they are likely to hear. When a technical question comes up, the rep says plainly that your engineer is the person to answer it, and books the meeting where that can happen.
We already run calling campaigns into demanding technical markets. For CloudFrame, which modernises mainframe systems for enterprise IT, our rep opens a conversation about a single critical workload and who signs off on changing it. That program has produced 12 meetings per quarter with 1 rep.
During the campaign, our sales manager reviews selected calls and practises with the rep each working day, so the next day's calls are sharper than the last. Ask for relevant call recordings with your game plan to hear how our reps handle a technical conversation.
Every meeting arrives with the reason the buyer agreed to talk
Your salespeople should know what they are walking into. Each meeting we hand over includes why the buyer agreed to talk, how they handle the process today, the questions they raised and any timing they mentioned, such as a specification review or a new program. We confirm the attendee, date and time and send the calendar invite.
A meeting only reaches your calendar when the conversation supports it. The company and role must fit the campaign, and the buyer must have discussed the problem, their current process or their timing, and accepted the purpose of the next step. Your team's feedback after each meeting tells us which departments and questions to push further.
A four-week sprint shows who will talk before you commit further
We typically begin with a four-week cold-call validation sprint. The account research, list, script and rep preparation happen before Day 1, followed by 20 calling days.
In a market where a purchase order can take six months or more, four weeks will not tell you how many machines you will sell. It will tell you whether the right engineers pick up, whether the reason to talk lands with them and how many are willing to meet your team. At the end, we recommend continuing, changing the campaign or stopping. Ongoing delivery is month to month. We size the campaign to your market, so a small, specialised market can start with one rep.
SalesRoads, which now serves VSA's former lead-generation clients, publishes its pricing: one dedicated SDR costs $11,950 per four-week engagement, with larger teams priced per four weeks and no long-term commitment. VSA's own pages do not publish a rate. SalesRoads pricing.