Campaign account groups
Which companies should the calls test?
Four-week validation sprint · $4,500 fixed
Test cold calling before you build the function.
We prepare the campaign before Day 1, then run 20 calling days around the accounts, buyer roles, offer and calling approaches that matter for your market. You get real conversations, the evidence behind them and a clear decision about what should happen next.
Plan a sprint01 / Test design
Define the test before the first call.
Before launch, we define the account groups, buyer roles, planned calling window, evidence thresholds and what would count as scale, retest, stop or inconclusive. The verdict applies only to the campaign conditions tested.
Relevant buyer roles
Who owns, influences or recognizes the problem?
Reasons to engage
What should make a conversation worth continuing?
Calling approaches
Which openings and problem frames earn the next minute?
The campaign is structured so the result can be explained and acted on.
02 / What comes back
What the calls tell you.
The plan starts at 200 calls per working day, targets 20 to 30 connects and 10 to 20 live conversations, then separates reachability from buyer response and qualified next steps.
EvidenceWhat it answersWhat changes
01Calling exposure
200 planned calls per working day across 20 calling days
Whether the test covered the market fairly02Connects
Target 20 to 30 live answers per working day
Mobile data, caller ID or market reachability03Live conversations
Target 10 to 20 usable buyer or referrer exchanges per working day
Buyer, offer or message04Qualified next steps
Do useful calls convert into agreed meetings?
Qualification or follow-up03 / The decision
The four sprint verdicts.
The result is a decision, not an automatic commitment to more calls. It should tell you whether to scale, change one part of the test, stop, or collect more evidence.
Scale
Enough qualified conversations to justify ongoing calling.
Revise + retest
Phone shows promise, but one test variable needs to change.
Stop
Reachable buyers do not respond enough to support more investment.
Inconclusive
The planned calling window or sample does not support a fair decision yet.
04 / Who owns what
What Coseek needs from your team.
The sprint does not create another system for you to manage. We need enough commercial context to build a fair test and direct feedback on the meetings that enter your sales process.
Your team provides
01Product and offer context
02Hard exclusions
03Qualification criteria
04Sales feedback
05Capacity to take qualified meetings
Coseek runs
01Market construction and scoring
02Mobile waterfall and caller-ID setup
03Named rep and daily management
04Call review and practice
05Reporting, handoff and verdict
05 / Questions about the test
Before you commit to a sprint.
The practical questions about sample size, scope, booked meetings and what happens after the test.
01What is included in the $4,500 sprint?
The fixed fee includes market construction, list building, enrichment, rep preparation, caller-ID setup, 20 calling days, daily management, selected-call review, qualification, handoff and the final readout. Preparation happens before Day 1 and does not reduce the 20 calling days.
02Why does the sprint run for four weeks?
Four weeks provides 20 calling days, enough repeated exposure to separate a list or phone-access problem from buyer response. It also gives the manager time to use early call evidence to improve later calling blocks without changing the test beyond recognition.
03What if our market is small or highly technical?
We build the account universe around the real niche instead of forcing a broad list. Technical offers need focused product input during ramp, tighter account evidence and campaign-specific practice before the rep calls. A small market may change the test design, but it does not rule phone out by default.
04What happens to meetings booked during the sprint?
Qualified meetings go straight to your sales team with the conversation and qualification context. Your closer owns the sales meeting and follow-up while Coseek keeps the calling test running.
05Are we expected to continue after the sprint?
No. The sprint is built to produce a decision. You can move into ongoing business development, revise and retest, pause, or stop based on what the calls show.
06 / Next step
Know what phone can do before you build around it.
We assess the market, offer, buyer and current evidence. If a sprint is the right next step, we define the test and what decision it needs to support.
Plan a sprint