You know how to deliver the project. The hard part is reaching the IT and business leaders who need it before they call a supplier they already know. We build a cold-calling campaign around the work your team does best and book meetings your technical team can take forward.
“When does the hardware in your data centre next come up for renewal?”
Who we call
Your best projects show us where your expertise makes a difference. We look at why those clients brought you in, find other businesses with the same need, and open the call with the work waiting on their side.
Example: software engineering
For a software engineering firm, we call CTOs and heads of product at companies with a product or workflow waiting to be built, and find out who owns delivery and where the team needs help.
“What’s on the roadmap that your team hasn’t had the capacity to build?”
Example: cloud and infrastructure
For a cloud consultancy, we call IT directors and heads of infrastructure about the current environment, the reason for change and who is responsible for migration and operations.
“What’s driving the next change to where your systems run?”
Example: modernisation
For a modernisation specialist, we call the owners of business-critical applications about which systems are in scope, the risk of changing them and what would make a project worth pursuing.
“Which of your core systems would the business be most nervous about changing?”
Client campaign
CloudFrame · Mainframe modernisation
CloudFrame modernises mainframe applications. Its buyers worry about one thing: whether a critical COBOL workload behaves the same way after a change. That gives the rep a sharp question for the team responsible.
The next conversation focuses on one workload, how changes are validated today and who signs off. The buyer knows what they are being invited to discuss, and CloudFrame’s technical team has a starting point.
12meetings per quarter with 1 rep
“Before the business would trust a change to one of those workloads, what would it need to see?”
The handoff
Before booking, we establish account and role fit and agree the purpose of the next conversation with the buyer.
The rep knows when your specialist needs to take over. Your team leads architecture, detailed requirements and solution design, with the first conversation already in hand.
Cloud migration, regional insurer
Your rep
We research the accounts, write the script around your services and the terminology your buyers use, and prepare the rep on the questions that matter to your technical team. Our sales manager reviews selected calls and practises with the rep every working day.
Referrals only reach people who already know you. We call mobiles, so we reach IT directors who have never heard of you, not a service desk or a switchboard.
Questions
Want to hear the calls first? Ask for recordings with your free game plan.
No. We start the conversation before a project is scoped. We establish the problem or change the buyer wants to explore and agree what makes the next meeting worthwhile. Your team shapes the project from there.
We look for where your expertise adds something: a specialist project, extra delivery capacity or a problem the current arrangement does not cover. The call establishes what they handle today and where your team fits.
Yes. Most campaigns start with a list we build. Your past projects and client list sharpen it, and we exclude existing clients, active opportunities and anyone you name. We keep calling while your team handles client work and technical meetings.
Managed service providers win clients in a service area, usually from an incumbent provider, so they get their own approach. See our MSP cold calling page.
Request a free game plan. If you want Coseek to run the campaign, we start with a four-week sprint: research, list building and rep preparation before Day 1, then 20 calling days. Your technical team’s feedback on meetings shapes what we continue or change. After that it runs month to month.
Free game plan
Get a free game plan with the account criteria and buyer roles we’d target, the service we’d lead with and a complete script built around your past projects.
Prefer to talk it through? Book a call.
