We call operations, logistics, supply-chain, and procurement buyers, qualify freight profile and lane relevance, and book meetings when your team has a useful reason to speak.
Not driver recruiting. Not carrier sourcing. Shipper-side business development only.
Market logic
A vague shipper call wastes time. A useful call qualifies freight profile, current pain, and whether your team can help.
A shipper does not need another generic promise about better rates. The call needs a freight reason: lane coverage, service failure, seasonal volume, capacity risk, network change, or a mode-specific gap the buyer recognizes.
A useful meeting depends on mode, lane, volume, equipment, service level, accessorial exposure, current carrier setup, and decision authority. A name and phone number are not enough.
Annual bids, mini-bids, carrier failures, new facilities, cross-border expansion, port disruption, retailer compliance, and spot-market exposure all create windows where a shipper will consider a new provider.
Buyer map
A truckload brokerage, fulfillment provider, drayage operator, freight forwarder, and specialized carrier need different shipper criteria. The call has to match the motion.
Buyers: VP supply chain, director of transportation, logistics manager, procurement, operations
Signals: Carrier performance issue, bid cycle, spot exposure, lane imbalance, capacity need, accessorial cost pressure, or service recovery problem.
Buyers: VP logistics, ecommerce operations, COO, fulfillment leader, supply chain director
Signals: SKU growth, facility move, service-level misses, returns complexity, B2B and DTC mix, geographic expansion, or current 3PL capacity limits.
Buyers: Import manager, export manager, logistics director, transportation leader, procurement
Signals: Port congestion, demurrage, customs complexity, cross-border growth, mode conversion, container visibility, or rail service issues.
Buyers: Transportation director, plant logistics, operations leader, procurement
Signals: Refrigerated, hazmat, heavy haul, expedited, white-glove, dedicated capacity, drop trailer, or service-area fit that general providers cannot cover well.
Operating model
We start with your shipper profile, modes, lanes, service fit, timing signals, and the qualification bar your sales team trusts.
We start with the modes, lanes, freight profile, service area, industries, buyer titles, minimum volume, exclusions, and reasons your logistics team should take a meeting.
The list uses company fit plus timing signals: bid season, hiring, facility openings, cross-border moves, retailer programs, port exposure, current-provider friction, and supply chain events.
The rep opens with the approved freight context, asks about the current setup, and qualifies whether your team should meet the buyer.
The meeting briefing captures buyer role, freight profile, lanes, modes, current provider setup, timing signal, objections, stakeholders, and why the meeting belongs.
The same operating system connects to Coseek's list-building, account-intelligence, and responsive follow-up.
Proof
The proof standard is whether the handoff gives your team enough freight context to run the next conversation. Names alone do not protect your sales time.
Coseek does not sell shipper lists or rate-shop form fills. The operating proof is the meeting standard: direct calls to the right shipper-side buyers, a written definition of what counts, and a briefing with lane, mode, current-provider, timing, and service-fit detail.
Performance pricing keeps the incentive clean: qualified shipper meetings only, no retainer or setup fee.
Paired against a 3-5% industry baseline, using in-house phone trust rather than a generic dialer setup.
Daily conversations per rep give the campaign enough signal to learn where shipper context is real.
Accounts should clear the agreed shipper profile before the campaign moves into calling.
The campaign is tied to qualified shipper meetings booked, not monthly activity volume.
Qualification
The billable standard stays objective. The briefing carries the sales nuance: current provider, mode, lane, volume, timing, service issue, stakeholders, and objections.
Alternatives
Your team should still own quotes, carrier relationships, operations, contracts, site visits, and account expansion. Coseek gives them shipper-side phone coverage against accounts that fit.
Existing channel
Names and emails do not tell you whether the shipper has the right lanes, volume, timing, or provider pain.
Coseek phone-led layer
Coseek calls shipper-side buyers and captures the freight context before a meeting reaches your sales calendar.
Existing channel
Useful for visible demand, but often rate-driven, crowded, and late in the buying process.
Coseek phone-led layer
The calling motion reaches accounts before a formal bid or mini-bid turns into a pure rate comparison.
Existing channel
Good reps know the market, but coverage is uneven when they are quoting freight, resolving issues, and managing existing shippers.
Coseek phone-led layer
The team gets consistent phone coverage into fitting shipper accounts while your reps own quotes, contracts, and relationships.
Existing channel
Often book a shipper title without lane, mode, volume, timing, or carrier-program context.
Coseek phone-led layer
The campaign is scoped around shipper fit and a written qualified-meeting standard before calling starts.
Fit
Logistics cold calling works best when your team can name the shipper buyer, freight profile, lane or service need, and meeting standard before calling starts.
3PLs, freight brokers, asset-based carriers, warehousing providers, fulfillment companies, drayage, forwarding, and specialized logistics teams with a defined shipper buyer, mode, lane, and service profile.
Driver recruiting, carrier procurement, dispatcher hiring, one-off spot loads, low-margin transactional freight, or logistics sellers that cannot define the shipper profile and freight reason a meeting belongs.
Bring your lanes, service model, and target accounts. We will map where phone-led qualification can create useful logistics meetings.