One service profile
Truckload, LTL, intermodal, cross-border or another defined lane.
Logistics cold calling
Lead with a freight reason, not another rate promise.
Coseek builds the shipper market around mode, lane, volume, equipment, service area, timing and buyer authority, then qualifies the current provider context on the phone.
Discuss your market01 / Freight profile
Define the freight before building the shipper list.
A generic shipper database cannot establish lane, mode, equipment or service fit. The campaign begins with the freight profile the provider can actually serve.
Serviceable coverage
Origins, destinations, equipment and operating constraints.
A fitting account
Freight volume, product, sites and buying model.
A freight owner
Transportation, logistics, supply chain, procurement or operations.
Carrier recruiting, dispatcher hiring and one-off load sourcing stay outside scope.
02 / Timing evidence
Find a freight reason before making the call.
Signals can prioritize the account. The live conversation confirms the current provider setup, lane need and timing.
EvidenceWhat it revealsHow it changes the call
01Bid cycle
Could a review window exist?
Ask about timing02Facility move
Are lanes or volume changing?
Qualify the new profile03Cross-border change
Is complexity increasing?
Open on the specific route04Provider friction
Is service pressure visible?
Test incumbent context03 / Buyer map
Freight ownership changes across the shipper.
The opening changes with the buyer's responsibility for cost, service, capacity or operations.
Transportation
Modes, lanes, carriers, service and cost.
Supply chain
Network, inventory, risk and business impact.
Procurement
Bid cycle, contract, supplier and price process.
Operations or fulfillment
Facility flow, service failure and customer impact.
04 / Qualified handoff
Give sales the freight and provider context.
The rep qualifies the shipper and reason to talk. Your team owns pricing, capacity and contract commitments.
Capture
01Shipper and buyer fit
02Mode, lane or service need
03Current provider context
04Timing and stakeholders
05Accepted next step
Client owns
01Rate quote
02Capacity commitment
03Carrier sourcing
04Contract terms
05Operational guarantee
05 / Questions before launch
Questions buyers ask before this campaign starts.
Rate fatigue, incumbent carriers, lane fit and fast-changing freight demand.
01Does Coseek call shippers or carriers?
This route is for shipper-side business development. It does not recruit drivers or source carriers.
02Can a campaign cover several freight modes?
Yes when the service profile and buyer map remain coherent. Otherwise split the lanes.
03Does the rep quote rates?
No. The rep qualifies fit and context. Your team owns pricing, capacity commitments and contracts.
04How do you find timing?
Bid cycles, facility events and other evidence can indicate timing, while the call confirms the current need.
05What counts as qualified?
Shipper and buyer fit, relevant freight or provider evidence, an accepted next-step purpose and a confirmed invite.
06 / Choose the start
Call shippers where the lane and timing give the conversation a reason.
The four-week sprint establishes whether the freight profile, buyer route and timing language create useful conversations before the campaign expands.
Book a fit call