Operatix is now part of memoryBlue
memoryBlue acquired Operatix in July 2023. The Operatix website still carries its name and B2B software focus, with prominent service links now pointing to memoryBlue. Acquisition announcement, Operatix website
The current memoryBlue SDR service includes account research, messaging, dedicated reps, management, qualification and meeting handoff. Reps use phone, email and LinkedIn, with the greatest weight on calling. SDR services can be bought on their own, with further sales services available after the first meeting. SDR services, sales services
For a software company expanding internationally, memoryBlue advertises coverage across North America, LATAM, EMEA and APAC in more than 30 native languages. That is a useful capability when several markets need local-language calling. Current market coverage
Coseek gives your team a complete managed cold-calling campaign, with the targeting and script built around the next customers you want to win.
Create end-user demand alongside your channel
A reseller can understand your software immediately and see where it fits. The company that would use it may need a different conversation: why change its current process, what the product would solve and what adopting it would involve.
If your priority is end-user demand, that is the campaign we build. We call the people who would use, champion or buy the software, while your team keeps developing its partner relationships and active deals. A sale can still go through your channel partner. The purpose of the calls is to create interest with the company that has the problem.
We start with what your team already knows: the customers who get value, why they chose you, the alternatives they considered and the accounts you want to keep out of the campaign. Coseek turns that knowledge into the account list, buyer selection and calling script.
Your rep learns what makes an account a good fit
Company size and job title are a starting point. We also look at the use case and practical requirements that make your software a sensible choice. Coseek researches accounts across LinkedIn and the open web, selects the relevant people and sources their mobile numbers through waterfall mobile enrichment.
Example: invoice automation software
Suppose your software automates invoice approvals and needs to connect to the buyer's accounting system. A company processing plenty of invoices may look attractive, but the campaign also needs to establish who owns approvals and whether the business has the technical support to implement a change. That support could come from its own team or a service provider.
The rep could ask the finance lead: “Where do invoices tend to get held up before they're approved?” If approvals move between departments by email, the next questions explore how that affects the team and who would be involved in changing it. A useful meeting could then examine that approval process and the work needed to connect the software.
Before launch, your assigned rep learns the product, studies the campaign guide and practises those questions and likely objections. Our sales manager reviews selected calls and practises with the rep each working day, using what buyers actually say to improve the next conversation.
Give your sales team a reason to take the meeting
Your salesperson should know what the buyer wants to discuss before joining the call. We qualify for account and role fit, capture the relevant problem, process, timing or use case, and confirm that the buyer accepts the purpose of the next conversation. Then we confirm the attendee, date and time and send the invite.
In the invoice example, the handoff would explain how approvals work today, where they get held up and what the buyer wants to explore. Your team can prepare a relevant discussion and bring in technical expertise where needed.
Coseek keeps the daily calling and management running while your team handles those sales conversations. Feedback from your salespeople helps us refine the account choices, questions and meeting handoff.
Pricing and the first campaign
Operatix's retained pricing page is an ROI calculator, rather than a service rate card. Current memoryBlue SDR pricing depends on the engagement: it offers a lower base with meeting-linked payments or an all-inclusive monthly retainer. Its published FAQ says commitment length varies by service. Operatix calculator, memoryBlue SDR pricing, memoryBlue FAQs
Coseek runs managed calling month to month, typically starting with a four-week cold-call validation sprint. We prepare the accounts, script and rep before Day 1, then run 20 calling days. The conversations and your sales team's feedback inform our recommendation on where to continue, what to change or whether to stop.
We run campaigns in the US and UK. For other markets, get in touch and we can discuss your campaign.