Sales Focus Inc is an established outsourced sales company. It makes sense if you want a dedicated sales team recruited, trained, managed, and scaled across inside sales, outside sales, sales management, lead generation, digital marketing, or sales recruitment.
Coseek is built for a narrower buying job. You use Coseek when you want B2B decision-makers reached by phone, qualified meeting criteria defined upfront, no retainer, and payment tied to booked qualified meetings.
The choice is not whether Sales Focus Inc is credible. It is. The choice is whether you want to fund a managed outsourced sales team or pay only when qualified B2B meetings are booked.
Coseek lens
The useful comparison is not who has the bigger team. It is what you pay for before a qualified sales conversation exists.
Sales Focus Inc vs Coseek at a glance
| Dimension | Sales Focus Inc | Coseek |
|---|---|---|
| Primary model | Outsourced sales teams and sales management | focused B2B cold calling |
| Channels | Inside sales, outside sales, lead generation, sales management, digital marketing, sales recruitment | Phone, with responsive post-call emails after real conversations |
| Pricing | Startup fee, monthly fee, incentive fee, and performance-based components | Pay per qualified meeting |
| Commitment | Managed sales program | No retainer |
| Best fit | Companies that want outsourced sales capacity | B2B teams that want sales conversations |
| Launch model | Dedicated team launch, often framed around 45 days | Campaign starts around ICP, list, phone trust, and meeting qualification |
| Qualification | Program KPIs and revenue goals | Qualified meeting criteria defined upfront |
Sales Focus Inc is broader. Coseek is narrower. One funds people, management, and sales infrastructure. The other funds meetings that meet an agreed bar.
What Sales Focus Inc does
Sales Focus Inc positions itself as a global B2B sales outsourcing company. Its official pages say Tony Horwath founded the company in 1998, with more than 28 years of experience in outsourced sales.
The company's pages describe outside sales, inside sales, lead generation, sales management, digital marketing, recruitment, and dedicated sales teams that Sales Focus Inc recruits, hires, trains, and manages.
Its about page says Sales Focus Inc has worked with nearly 2,000 businesses and hired and managed more than 12,000 sales professionals. Its sales outsourcing pages say it can launch sales teams in 45 days or less.
Sales Focus Inc is not only a cold calling vendor. It is a managed sales capacity provider. Coseek occupies a smaller slot: your team keeps the closing motion, and Coseek books qualified meetings by phone.
Sales Focus Inc pricing and contract model
Sales Focus Inc publishes an official cost page that describes four pricing components: startup fee, monthly fee, incentive fee, and performance-based terms.
The same official page lists startup fees from $1,950 to $10,000, depending on the size of the sales team. It lists inside sales representative monthly fees from $4,650 to $5,850 per month per sales agent.
Outside sales pricing depends on salary, skill level, geography, and a multiplier. Incentive fees are developed before launch and approved by the client.
Coseek uses a different unit.
Coseek charges $500 to $2,000 per qualified meeting. There is no retainer, no setup fee, and no B2B success fee. The first invoice arrives after the first qualified meeting is booked.
The buyer question is not "is Sales Focus Inc expensive?" It is "do you want to fund a managed sales team, or pay only when qualified meetings are booked?"
Sales Focus Inc reviews and public proof
Public review evidence for Sales Focus Inc is fragmented. G2 has an alternatives page, but the review page shows 0 G2 reviews in the briefed notes. SalesHive's vendor page lists Sales Focus Inc at 3.2 stars from 11 reviews and categorizes pricing as flat-rate.
The review SERP also includes employee-review and workplace surfaces such as Indeed, Glassdoor, RepVue, BBB, Reddit, Trustpilot, and Facebook. Do not treat those as buyer proof.
If you evaluate Sales Focus Inc, ask for buyer references, contract terms, qualification criteria, ramp timeline, and reporting examples. For Coseek, ask what counts as qualified.
Where Sales Focus Inc is likely the better fit
Sales Focus Inc is likely the better fit if you want a dedicated outsourced sales team.
Choose Sales Focus Inc if:
- You want a provider to hire, train, manage, and scale salespeople.
- You need inside sales, outside sales, sales management, sales recruitment, or digital marketing support from one company.
- You need field sales or territory coverage.
- You want broader sales execution, not only booked meetings.
- You are comfortable funding startup fees, monthly sales-agent fees, and incentive structures.
- You want a managed sales operating partner.
Some companies need outsourced sales capacity with management. Sales Focus Inc is built for that.
Where Coseek is likely the better fit
Coseek is likely the better fit if you want phone-led B2B meetings without buying sales capacity.
Choose Coseek if:
- You want to test or scale B2B cold calling without a monthly retainer.
- Your ACV supports $500 to $2,000 per qualified meeting.
- You care more about qualified sales meetings than outsourced headcount.
- You already have someone who can run discovery and close after the meeting is booked.
- You want call context with the handoff: role, company fit, pain, current stack, objections, and next step.
- You do not want to buy sales recruitment, outside sales, digital marketing, or broad sales management.
Coseek does not replace your sales team. It feeds qualified conversations from the phone channel.
The real difference is sales team outsourcing vs pay per qualified meeting
A dedicated outsourced sales program asks your company to fund capacity. You pay for staffing, launch, management, incentives, and execution.
Pay per qualified meeting asks your company to fund outcomes. You pay when a meeting meets the agreed qualification standard.
Capacity can be right when you need a managed team, territory coverage, or full sales execution. Outcome-based cold calling is cleaner when you know the ICP and need qualified conversations handed to an internal closer.
Use the math.
If your Coseek price is $1,000 per qualified meeting and 10 qualified meetings produce one closed deal, meeting-fee CAC is $10,000 before internal sales cost. If first-year ACV is $50,000+, that can be defensible.
That is not a promised close rate. It is the model to pressure-test in your qualified meeting ROI analysis.
If you need sales capacity, Sales Focus Inc belongs on the shortlist. If you need phone-led meetings and only want to pay when the meeting exists, Coseek is built for that narrower decision.
Meeting quality standards to compare before choosing an outsourced sales partner
Before choosing an outsourced sales partner, define the billable unit.
At Coseek, a qualified meeting has to clear four checks:
- Title or role matches the agreed list.
- Company matches the agreed target criteria.
- Specific date and time confirmed.
- Calendar invite sent.
Then ask every vendor the same questions:
- What counts as a qualified meeting?
- Are you paying for sales capacity, leads, appointments, or qualified meetings?
- What fees are due before the first qualified meeting exists?
- Can your team reject meetings outside ICP?
- What context arrives with the calendar invite?
- Who owns rescheduling and no-show follow-up?
- What reporting proves the team is learning from connected calls?
Those answers tell you whether you are buying capacity or outcomes.
Is Coseek the right SalesFocus alternative?
Coseek is worth a call if your team sells B2B with meaningful ACV, knows its market, and wants phone-first qualified meetings without a retainer.
Sales Focus Inc may be better if you need a dedicated outsourced sales team, inside sales, outside sales, digital marketing, recruitment support, or broader sales execution.
The clean split:
- Choose Sales Focus Inc if you want managed sales capacity.
- Choose Coseek if you want focused B2B cold calling and only want to pay when qualified meetings are booked.
FAQ
Is Sales Focus Inc a cold calling agency?
Partly. Sales Focus Inc includes inside sales, lead generation, and appointment setting, but it is broader than a narrow cold-calling agency. It also offers outsourced sales teams, outside sales, digital marketing, and recruitment.
How much does Sales Focus Inc cost?
Sales Focus Inc's official cost page says startup fees can range from $1,950 to $10,000, inside sales reps can run $4,650 to $5,850 per month per agent, and incentive fees vary. Final pricing depends on scope.
Does Sales Focus Inc charge per appointment?
Sales Focus Inc's public official pricing describes startup fees, monthly fees, incentive fees, and performance-based terms. That is different from Coseek's pay-per-qualified-meeting model.
What is the best SalesFocus alternative for B2B cold calling?
It depends on whether you want a managed outsourced sales team or phone-led qualified meetings. Sales Focus Inc is built for broader sales outsourcing. Coseek is built for B2B cold calling with payment tied to qualified meetings booked.
When should I choose Sales Focus Inc instead of Coseek?
Choose Sales Focus Inc for broader outsourced sales capacity, including hiring, training, inside sales, outside sales, and management. Choose Coseek for focused B2B cold calling with no retainer and pay-per-qualified-meeting pricing.