Sales Focus Inc and Coseek solve different versions of the outsourced-sales problem.
Sales Focus Inc can recruit, hire, train and manage a dedicated sales team across inside sales, outside sales and broader sales support. We run one fixed-fee phone-led campaign for a defined B2B market and, when the agreed evidence is present, hand a qualified opportunity or meeting to the client's closers.
The practical question is whether you need an outsourced sales department or a controlled way to test and operate the cold-calling channel.
Facts checked: July 13, 2026. Pricing, packages, and review counts for Sales Focus Inc can change, so verify current terms before buying.
Sales Focus Inc vs Coseek at a glance
| Decision point | Sales Focus Inc | Coseek |
|---|---|---|
| What you buy | A dedicated outsourced sales team and management structure | One fixed-fee managed phone-led campaign |
| People scope | Recruits, hires, trains, and manages inside or outside salespeople | One managed phone campaign allocation rather than a recruited sales department |
| Channel scope | Inside sales, outside sales, lead generation, recruitment, and digital support | Cold calling, with responsive post-call email after an engaged call or explicit request |
| Launch frame | Sales team launch in 45 days or less | four-week cold-call validation sprint or ongoing business development |
| Commercial structure | Startup fee, monthly fee, incentive fee, and performance guarantee | $4,500 fixed for the four-week sprint |
| Best fit | A company that wants outsourced sales capacity or territory coverage | A company that has closers and needs one market worked by phone |
| Handoff | Can own broader sales execution | Sends a qualified opportunity or meeting with supporting context when the agreed evidence is present |
If your requirement includes recruiting, field coverage, and ongoing sales-team management, Sales Focus Inc belongs on the shortlist. If your internal team can run discovery and close, but needs the target market researched, called, qualified, and learned from, we are the narrower operating choice.
What Sales Focus Inc actually provides
Sales Focus Inc says it was founded in 1998 and operates as a B2B sales-outsourcing company. Its official pages cover inside sales, outside sales, lead generation, sales management, sales recruitment, and digital marketing. The company says it recruits, hires, trains, and manages client sales teams, including programs that range from one inside representative to a new outside-sales department. See the Sales Focus about page and sales-outsourcing overview.
Its current homepage reports 28 years in sales outsourcing, 12,500 sales agents hired and trained, and a guarantee to launch a new sales team in 45 days or less. Those are Sales Focus Inc's own company-reported figures, not independently audited Sales Focus claims. The source is the official Sales Focus homepage.
The 45-day promise makes sense for the job Sales Focus is selling. Recruiting employees, creating a sales toolkit, training the team, and setting management structures is a different implementation from starting one focused cold-calling campaign.
Current Sales Focus Inc pricing
Sales Focus Inc publishes a four-part model on its official outsourcing-cost page, updated 17 October 2025:
- A one-time startup fee from
$1,950 to $10,000, depending on team size. - Inside-sales monthly fees from
$4,650 to $5,850per sales agent. - An incentive or commission plan agreed before launch.
- A performance guarantee that can credit part of the monthly fees if predetermined revenue goals are missed.
Outside-sales pricing depends on the representative's salary, skill level, and location. The published formula takes the agreed annual salary, applies a 1.5 multiplier, and divides the result across 12 months. Travel and entertainment are excluded from the all-inclusive monthly fee.
Our commercial structure is simpler but covers a smaller job. The four-week validation sprint costs $4,500 fixed and covers campaign preparation plus 20 calling days.
Sales Focus Inc reviews and due diligence
Public buyer-review coverage is limited on one major review platform. G2 lists zero Sales Focus Inc reviews as of the checked date. That is not evidence of poor delivery. It means G2 cannot carry much weight in the decision.
Search results also mix buyer research with employee and workplace reviews. Those answer a different question. For a sales-outsourcing decision, ask Sales Focus Inc for buyer references matched to your team type, industry, and territory. Review the startup work, team-employment model, performance-guarantee formula, revenue target, replacement process, reporting sample, and termination terms in the actual proposal.
For us, the equivalent due diligence is different. Ask to see the target-account logic, qualification standard, selected-call review process, and the evidence the sprint will produce even if the tested phone motion does not justify scaling.
The decisive question: do you need a sales department or channel evidence?
Sales Focus Inc is built to take on people infrastructure. It can recruit and manage a dedicated sales team, support field or territory coverage, and connect compensation to wider revenue goals. That can be the right decision when the missing capability is the sales organization itself.
We assume the client still owns the closing motion. Our job is to map a defined market, select and enrich the right accounts, speak with decision-makers using agreed claims and positioning, capture conversation evidence and book a next step that meets the agreed standard. The client takes over from there.
The four-week sprint is therefore not a compressed sales-department build. It is a pre-agreed market test. It can support scaling, revising and retesting, stopping, or recording an inconclusive result for the segment, persona, offer, message, and conditions tested.
This is the clean dividing line. Buy Sales Focus Inc when you want managed sales capacity. Start with our sprint when you want to know whether a specific market can produce enough qualified phone conversations before you commit to an internal build.
Use the operating model as the shortlist filter
Sales Focus Inc is likely the better fit when:
- You want a provider to recruit, hire, train, and manage salespeople.
- You need inside and outside sales coverage, including field or territory work.
- You want broader sales execution rather than only qualified handoffs.
- You are prepared to fund startup work, monthly per-agent fees, and incentive compensation.
- You want sales-team performance tied to agreed revenue goals.
We are likely the better fit when:
- You already have a founder, AE, or sales team that can run discovery and close.
- You need one B2B market researched and called, not a new sales department.
- You want one provider to own the prepared account queue and daily phone motion without recruiting a sales department.
- You need real conversation evidence before deciding whether to hire internally.
- You want qualification to include account and role fit, conversation evidence, acceptance of the next-step purpose, and a confirmed attendee, date, time, and invite.
See how the narrower operation works on our outsourced SDR services page, or book a call to compare the two operating models against your market.
FAQ
Are you comparing Sales Focus Inc as call capacity or as a builder of managed sales teams?
Cold calling can sit inside its inside-sales and lead-generation programs, but Sales Focus Inc is broader. It recruits and manages outsourced inside-sales and outside-sales teams, with additional sales-management, recruitment, and digital services.
How much does Sales Focus Inc cost?
As checked on July 13, 2026, the official cost page lists startup fees from $1,950 to $10,000 and monthly inside-sales fees from $4,650 to $5,850 per agent. Incentive fees vary by program, and outside-sales pricing uses a salary-based formula.
What does the Sales Focus Inc performance guarantee mean?
Its official cost page says each program has predetermined revenue goals. If Sales Focus Inc does not achieve them, it provides a credit against some monthly fees. The public page does not specify a universal credit amount, so evaluate the exact formula in the proposal.
Does the buyer need recruited sales capacity or channel evidence?
Sales Focus Inc builds and manages dedicated sales teams. We run a defined phone-led business-development campaign and, when the agreed evidence is present, hand a qualified opportunity or meeting to the client's closers.
When does recruited sales-team capacity justify Sales Focus Inc?
Choose Sales Focus Inc when you need salespeople recruited and managed, outside-sales coverage, or broader sales execution. Choose us when the immediate decision is whether one defined B2B market can produce qualified conversations by phone.